Client: Gravitien

Gravitien is a healthy bakery aimed to target an audience of 25-35 year old people with a healthy and active lifestyle. Their main product are mini protein croissants. 

 

The brand name arose from the idea that the product is the force that attracts the body towards the center of fitness and health.

This name proposes the notion that, the audience will be drawn by the force of protein through the products of the brand. As the client requested an innovative and unique name that communicates the concepts of health and movement. 

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The design requirements presented by the client were that they covet a youthful, lively and conveys the concept of their bakery. 

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Services provided for the brand: 

- Logo design 

- Brand name